About MDP: AIMSR is committed to providing Management Development Programs (MDPs) for executives & entrepreneurs to enrich their managerial skills. This MDP has been designed in collaboration with Going Digital to accommodate the continuously evolving and changing industry trends. Program overview: The improvement of customer experience through the adoption of digital technologies & business models by an organization is known as digital transformation. While increasing efficiency, value or innovation are the main reasons for its deployment, a firm can gain a lot of other advantages by implementing digital technologies. With regard to all facets of an organization, from its business models to its customer experiences, digital transformation fundamentally adopts a consumer driven, digital first strategy. It makes use of a range of digital technologies to drive workflows, quicker & smarter decision making & real time reaction to disturbances. As a result of the drastic shift in client expectations, new business opportunities are created. The industry is currently undergoing a digital transformation driven by data, enhancing quality, flexibility, future proofing, efficiency & holistically improving overall agility & operations Program objectives: The objectives of the MDP are: 1. Understand typical current customer journeys using checklist of questions to help determine what customers are looking for & experiencing 2. Explore important technologies & steps needed to implement necessary technology to accomplish their goals. 3. Track right metrics to determine the effectiveness of implementing a digital customer service strategy. Duration: Each session will be planned for 120 minutes for a batch of approximately 10-15 participants Structure:

Sr. No	Session	Learning
1	Demystifying Digital Transformation	What are the companies doing to transform their businesses? What are the consultants / experts advising regarding digital strategies to start-ups / corporate houses to promote business growth?
2	Digital Customer Experience	Creative ways to enhance digital customer experience will be discussed.
3	Verticals to be covered	Manufacturing, Logistics, Real Estate, Pharma, Infrastructure & Healthcare.

  Pedagogy: The pedagogy employs case studies & group analyses interspersed with sessions on concepts and real life examples of business practices of digital transformation. The sessions are essentially interactive & participants are encouraged to question assumptions & identify new opportunities pertaining to their domains. Contact details of the Program Coordinators: Prof Unmesh Alawani, Assistant Professor, AIMSR 9819931037 Dr. Pinkey Bhardwaj, Assistant Professor, ASBM 9821732555 Program fee payment: The program fee of Rs.2000 (Fees Rs 1695+ GST Rs.305) is to be paid by way of electronic fund transfer. Registration Link: https://forms.office.com/r/3kZRtMBZSf